build better customer relationships
How intelligent journey orchestration is different from process automation
Process automation tools seemed to hold the promise of solving productivity improvement initiatives across industry sectors including banking. However, rigid structures meant building journeys became increasingly complex with an arduous series of macro stage-gates frustrating users. And any time changes needed to be made, massive effort needed to go into process and automation redesign. Unfortunately, in a complex system, change is inevitable.
The second area of ongoing frustration was the inability to logically apply known or available data to improve process performance. The data and functional silos that drove a lot of the frustration remained in place.
Intelligent Journey Orchestration solves these issues. Processes no longer need to be rigidly defined – rather working backwards from macro gates, processes can be optimized to be as efficient as possible. Data can be orchestrated from any source. Business rules and compliance checks built in to provide risk protection. And changes are easy to implement, even in highly complex environments.