Generative AI for business

Changing the way work gets done

MYWAVE is a powerful Gen-AI platform designed for business. It is unique and game-changing; driving massive productivity gains.

It enables any business process to be transformed by generating and automating digital processes for customers, employees, and assets.

It can remove administrative burdens, improve system usability, and help customers and employees to achieve their goals.

MYWAVE adapts processes in real-time based on context, intent, business, personal and machine data for each individual user.

The power of rapid digital process transformation

The MYWAVE X-factor

  • Personalize customer & employee experiences
  • Reduce regulatory costs
  • Do more work with less people
  • Build trust and mutual value with customers
  • Transform human/machine interface
  • For customers, employees, and asset management
  • Smart automation – real time input & context
  • Remove siloed systems & data

How it works

Gen-AI by MYWAVE explained

Imperative

  • Traditionally we have built software (including chat and automation tools) using an IMPERATIVE approach.
  • At the end of a series of steps the user gets the outcome they were looking for.
  • Sequential journeys are driven by ‘if – then – else’ routines that commonly trap customers in frustration loops.

SOFTWARE THEN: POINT AND CLICK WORKFLOWS

Declarative

  • MYWAVE Generative AI works on a DECLARATIVE approach.
  • You tell the user interface what you want. Then the AI does all the work and we just get the outcome we were looking for.
  • Data orchestration and dynamic flows speed up processes by jumping over steps where data can be accessed to make things easy and intuitive for users.

NOW, WITH GENERATIVE AI: DESCRIBE AND DONE

Deploy intelligent processes 41% faster than traditional methods

The MYWAVE Innovation Hub enables best practice processes for core industry domains and common use cases. The MYWAVE Journey Generator enables its customers and partners to generate the prompts, the executable process logic, and UX/UI in a fast, intuitive low code/no code environment. It works with any operational or customer facing process. Standard connectors and integration services make actionable use of all data in a process.

Why MYWAVE is unique

Designed for transforming business processes fast

  • A leader in industry domain compliant processes for business & responsible AI (Gartner June 2023).
  • Allows businesses to set up the guardrails and rapidly deliver compliant intelligent processes across your organization.
  • AI also sits within the Digital Process Automation (DPA) category of Gen-AI.
  • DPA is a new type of automated business process management (BPM). It’s founded on digital transformation principles, taking a process-centric approach to integrating digital processes and systems into legacy or pre-digital workflows and outdated operating models.
  • DPA is different to traditional RPA (Robotic Process Automation) that follows a robotic set of instructions to perform a task repeatedly, MYWAVE optimizes digital processes for users within the guardrails set by the business and the status of the data, what the next best action should be or what the user wants to dod

Gartner Research

MYWAVE named as a leader in Gen-AI for industry domain business processes that you can trust

MYWAVE provides a repository of business process domain models for rapid delivery of personalized processes for customers, employees and assets. This is helpful for enterprises looking into use cases of using natural language to generate a personalized digital process to streamline business workflows.

Core business applications

Core ways businesses are using MYWAVE

Domain models drive industry success in banking, insurance, media & telco, airlines, industrial, FMCG, and retail.

  • Described by our customers as “the missing link” for their business.
  • Transforming customer experience, increasing sales revenue and customer loyalty, while reducing the cost to serve.
  • Increasing employee productivity; saving thousands of hours of employee time and effort.
  • Unleashing the power of data across your ecosystem, enabling new business models, and value creation for your business.

Transforming core systems and processes to empower new levels of productivity.

  • Legacy and core ERP systems are often complex and hard to navigate.
  • MYWAVE works on the principle of ‘not everyone needs to see everything’. We provide guided journeys for employees to help them get work done more efficiently within legacy environments as we orchestrate data from multiple external and internal sources to achieve the desired outcome.
  • Leverage and optimize the value of existing IT investments.
  • Enable employees to be more productive in a fraction of the time, while cutting training costs by as much as 50%.
  • All data and activity is compliant and auditable, and regulatory requirements are fully met.
  • Check this link to see an example on S/4 HANA Order Entry – https://www.youtube.com/watch?v=7Jon6TTVVwo

Architecture for Responsible AI

  • Leverage the power of Gen-AI with MYWAVE guardrails set by your business governing how it is used and serves your business.
  • Create transparent, explainable, trustworthy, human-centric connections for regulated industries.

Renovate and extend the life of legacy systems – modernizing UX/UI and automating workflows.

  • Many companies find themselves in a position where specialist IT systems are essential to their operations, but user interfaces and functionality have become dated.  Older menu hierarchies and user interfaces are driving up training costs and employee frustration.
  • MYWAVE can easily and quickly resolve these issues – extending the runway on existing investments and giving them a new lease of life with modern dynamic user interfaces and smart automated process overlays.

Key business benefits

Reduce risk with responsible AI

AI applications can have a massive impact on productivity. Allow your employees to leverage this power without risking your reputation, customer trust, and financial security.

Lift your employee productivity

Gain thousands of hours of improved employee productivity by removing complexity, making dynamic actionable use of data, and automation where needed

Increase your sales

Intelligent hyper-personalized journeys unlock 9x greater conversion rates and repeat sales than unguided experiences

Transform your customer service

Offload up to 80% of calls away from the contact centre with intelligent guided self service and trouble-shooting journeys

Boost your SAP return on investment

MYWAVE is endorsed and certified with SAP. We work across the SAP ecosystem including transforming the customer and employee experience of SAP commerce, SAP S/4 HANA & ECC

Founder interview

Geraldine McBride founded MYWAVE to leverage responsible-AI to help businesses better serve customers and revolutionize employee productivity. Watch this video to see an interview with Geraldine. 

Customer Case Study - Sky TV

Sky launched WifiGuy as a new entrant to the crowded broadband market, lifting sales revenue and market share while lowering the cost to serve.

Steve Bayliss

Executive Director

Steve is one of New Zealand’s most experienced and awarded marketing professionals.  He is a passionate advocate for deep insight, cultural sustainability, outstanding customer experiences, technology innovation, and the power of creativity.  He is a storyteller, professional director, and business advisor, with a driving passion for building great brands and customer franchises.

Steve is a published author with a successful business book, Branded Culture, released in 2019, and two novels.

Thank you

Click below to get a quick two-page overview introducing MYWAVE.AI and our retail solutions.

Thank you

Click below to get a quick two-page overview introducing MYWAVE.AI and our mining and industrial solutions.

Thank you

Click below to get a quick two-page overview introducing MYWAVE.AI and our media and telco solutions.

Jacky Cheung

Chief of Engineering & Innovation

Jacky has more than 20 years’ experience in Al Technologies and how they are applied in the development of robust Enterprise Grade systems. Jacky has a Bachelor of Engineering (Hons) in Computer Engineering and AI from The University of Hong Kong.

Katherine Corich

Non-Executive Director

Katherine Chairs and leads Sysdoc, a global services technology company. She is also a Director of the UK Civil Aviation Authority. Accolades include Ernst and Young Master Entrepreneur of the year and UK New Zealander of the Year.

Katherine is an internationally recognised global futurist.

Thank you

Click below to get a quick two-page overview introducing MYWAVE.AI our CPG and manufacturing solutions.

Thank you

Click below to get a quick two-page overview introducing MYWAVE.AI and our airline solutions.

Thank you

Click below to get a quick two-page overview introducing MYWAVE.AI and our financial services solutions.

Amy Johnson

Chief Customer Experience Officer

Amy co-founded MYWAVE.ai and is a Senior Executive and Director, serving as its Chief Customer Experience Officer. Amy is an expert in transforming enterprise processes and business models through leveraging AI and other leading technologies to enable brands to deliver smart, engaging, personalized experiences that delight customers and change the way business is done. Her customer and industry experience spans many geographies including USA, UK, Singapore as well as Australia and New Zealand.

Tim Cook

Chairman

Tim is an experienced Director and Chair of NZX-listed companies, including established and start-up companies. He has strong commercial acumen and broad industry experience in Automotive, Technology, Retail, Health and Services industries.

Geraldine McBride

CEO & Director

Geraldine is a renowned Enterprise Business Technology and AI thought leader. With a Science background, her global career spans 30 years, with senior executive roles in IBM, Dell and SAP. She has a deep knowledge of enterprise systems, enterprise processes, AI and how these can be transformed to deliver further tangible returns for enterprises and their customers. Her most recent roles were President and CEO of SAP North America and SAP Asia Pacific Japan. 

Geraldine is a Non-Executive Director for Tower Insurance and former Director of National Australia Bank, Sky Television and Fisher and Paykel Healthcare. She is CEO and Director of MyWave.ai, a market leading Enterprise AI company, focused on Intelligent Personalization by putting the customer at the center of your business. Geraldine has a proven track record of commercializing technology in global markets and delivering strong, consistent revenue growth. 

build better customer relationships

How intelligent journey orchestration is different from process automation

Process automation tools seemed to hold the promise of solving productivity improvement initiatives across industry sectors including banking.  However, rigid structures meant building journeys became increasingly complex with an arduous series of macro stage-gates frustrating users.  And any time changes needed to be made, massive effort needed to go into process and automation redesign.  Unfortunately, in a complex system, change is inevitable.

The second area of ongoing frustration was the inability to logically apply known or available data to improve process performance.  The data and functional silos that drove a lot of the frustration remained in place.

Intelligent Journey Orchestration solves these issues.  Processes no longer need to be rigidly defined – rather working backwards from macro gates, processes can be optimized to be as efficient as possible.  Data can be orchestrated from any source.  Business rules and compliance checks built in to provide risk protection.  And changes are easy to implement, even in highly complex environments.

build better customer relationships

How intelligent journey orchestration is different from process automation

Process automation tools seemed to hold the promise of solving productivity improvement initiatives across industry sectors including banking.  However, rigid structures meant building journeys became increasingly complex with an arduous series of macro stage-gates frustrating users.  And any time changes needed to be made, massive effort needed to go into process and automation redesign.  Unfortunately, in a complex system, change is inevitable.

The second area of ongoing frustration was the inability to logically apply known or available data to improve process performance.  The data and functional silos that drove a lot of the frustration remained in place.

Intelligent Journey Orchestration solves these issues.  Processes no longer need to be rigidly defined – rather working backwards from macro gates, processes can be optimized to be as efficient as possible.  Data can be orchestrated from any source.  Business rules and compliance checks built in to provide risk protection.  And changes are easy to implement, even in highly complex environments.

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