Every business will have their own unique dynamics and we are always up for a challenge we have never seen before. Honestly, it excites us beyond measure.
But, we have gone deep in a number of industries and we have found some common challenges. We have also developed deep IP from past deployments that can dramatically increase speed to market and value realisation.
Banking and financial services including insurance are a common MyWave partner. And while we have developed a customer eco-system for a bank to drive up engagement and loyalty, we have also found productivity is a very common challenge.
Banks have invested heavily in customer facing technology, but commonly business banking, commercial customer onboarding, and areas like trade finance have been excluded. As a result, there remains a lot of manual work, re-work, and data entry to try to stitch together disparate systems. In one instance we reduced the time it took to deploy a new commercial acquiring customer by a factor of 10.
Trying to re-engineer and make processes simple.
But simple solutions are often static and complex problems are dynamic – they change moment-to-moment based on the user’s needs.
Airlines are another great MyWave partner. As the industry has restarted post the pandemic, managing the demands of travel has once again resurfaced as a major customer and productivity opportunity. MyWave has taken on the challenge to automate processes like disrupt management to divert 80% of the work away from frontline staff, queues, and call centers.
In aviation, when things are going well, everything works. When things go wrong due to weather and other events, they compound and cause massive disruption – the domino effect.
Airlines need solutions that can automate business rules and guide customer self-service.
In CPG we are reducing the reliance on physical sales calls to drive revenue and customer performance. Using smart guided sales tools, we can intelligently present ranges, options, and targeted promotional activity to trade partners without the need to roll vehicles. In doing so, valuable sales resources can be freed up to be business development experts, and not order takers.
Stimulating Sales has primarily been done through face-to-face reps, brokers, and clunky email or phone ordering systems. Reps have limited capacity and automating the experience enables unlimited expansion in reach and order processing.
In retail, there is nothing worse than an abandoned cart. A customer was interested enough to explore the options, choose a product, and place it in a cart. And then they left and in many cases (unless they were logged in) we have no way to follow up to close the sale. MyWave’s guided journeys progressively profile potential customers to support follow up, and we can also massively increase conversion and close rates.
During the pandemic we saw a dramatic increase in online sales channels. But as consumers have changed their behaviours, many websites haven’t shifted with them.
Clunky keyword search and unintuitive journeys flows have meant that online conversion rates still stumble around low single digits.
Guided search and sales journeys boost conversion.
Jacky has more than 20 years’ experience in Al Technologies and how they are applied in the development of robust Enterprise Grade systems. Jacky has a Bachelor of Engineering (Hons) in Computer Engineering and AI from The University of Hong Kong.
Katherine Chairs and leads Sysdoc, a global services technology company. She is also a Director of the UK Civil Aviation Authority. Accolades include Ernst and Young Master Entrepreneur of the year and UK New Zealander of the Year.
Katherine is an internationally recognised global futurist.
Click below to get a quick two-page overview introducing MYWAVE.AI our CPG and manufacturing solutions.
Click below to get a quick two-page overview introducing MYWAVE.AI and our airline solutions.
Click below to get a quick two-page overview introducing MYWAVE.AI and our financial services solutions.
Amy co-founded MYWAVE.ai and is a Senior Executive and Director, serving as its Chief Customer Experience Officer. Amy is an expert in transforming enterprise processes and business models through leveraging AI and other leading technologies to enable brands to deliver smart, engaging, personalized experiences that delight customers and change the way business is done. Her customer and industry experience spans many geographies including USA, UK, Singapore as well as Australia and New Zealand.
Tim is an experienced Director and Chair of NZX-listed companies, including established and start-up companies. He has strong commercial acumen and broad industry experience in Automotive, Technology, Retail, Health and Services industries.
Geraldine is a renowned Enterprise Business Technology and AI thought leader. With a Science background, her global career spans 30 years, with senior executive roles in IBM, Dell and SAP. She has a deep knowledge of enterprise systems, enterprise processes, AI and how these can be transformed to deliver further tangible returns for enterprises and their customers. Her most recent roles were President and CEO of SAP North America and SAP Asia Pacific Japan.
Geraldine is a Non-Executive Director for Tower Insurance and former Director of National Australia Bank, Sky Television and Fisher and Paykel Healthcare. She is CEO and Director of MyWave.ai, a market leading Enterprise AI company, focused on Intelligent Personalization by putting the customer at the center of your business. Geraldine has a proven track record of commercializing technology in global markets and delivering strong, consistent revenue growth.
Process automation tools seemed to hold the promise of solving productivity improvement initiatives across industry sectors including banking. However, rigid structures meant building journeys became increasingly complex with an arduous series of macro stage-gates frustrating users. And any time changes needed to be made, massive effort needed to go into process and automation redesign. Unfortunately, in a complex system, change is inevitable.
The second area of ongoing frustration was the inability to logically apply known or available data to improve process performance. The data and functional silos that drove a lot of the frustration remained in place.
Intelligent Journey Orchestration solves these issues. Processes no longer need to be rigidly defined – rather working backwards from macro gates, processes can be optimized to be as efficient as possible. Data can be orchestrated from any source. Business rules and compliance checks built in to provide risk protection. And changes are easy to implement, even in highly complex environments.
Process automation tools seemed to hold the promise of solving productivity improvement initiatives across industry sectors including banking. However, rigid structures meant building journeys became increasingly complex with an arduous series of macro stage-gates frustrating users. And any time changes needed to be made, massive effort needed to go into process and automation redesign. Unfortunately, in a complex system, change is inevitable.
The second area of ongoing frustration was the inability to logically apply known or available data to improve process performance. The data and functional silos that drove a lot of the frustration remained in place.
Intelligent Journey Orchestration solves these issues. Processes no longer need to be rigidly defined – rather working backwards from macro gates, processes can be optimized to be as efficient as possible. Data can be orchestrated from any source. Business rules and compliance checks built in to provide risk protection. And changes are easy to implement, even in highly complex environments.
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