Industries

Every business will have their own unique dynamics and we are always up for a challenge we have never seen before. Honestly, it excites us beyond measure.

But, we have gone deep in a number of industries and we have found some common challenges. We have also developed deep IP from past deployments that can dramatically increase speed to market and value realisation.

So who have we helped?

Banking

Banking and financial services including insurance are a common MyWave partner. And while we have developed a customer eco-system for a bank to drive up engagement and loyalty, we have also found productivity is a very common challenge. 

Banks have invested heavily in customer facing technology, but commonly business banking, commercial customer onboarding, and areas like trade finance have been excluded. As a result, there remains a lot of manual work, re-work, and data entry to try to stitch together disparate systems. In one instance we reduced the time it took to deploy a new commercial acquiring customer by a factor of 10.

We give time back to Bankers to be Bankers, not data entry clerks.

Trying to re-engineer and make processes simple.
But simple solutions are often static and complex problems are dynamic – they change moment-to-moment based on the user’s needs.

Airlines

Airlines are another great MyWave partner. As the industry has restarted post the pandemic, managing the demands of travel has once again resurfaced as a major customer and productivity opportunity. MyWave has taken on the challenge to automate processes like disrupt management to divert 80% of the work away from frontline staff, queues, and call centers.

We stop call centers and frontline staff from getting overwhelmed every time there is a disruption in the network.

In aviation, when things are going well, everything works. When things go wrong due to weather and other events, they compound and cause massive disruption – the domino effect.
Airlines need solutions that can automate business rules and guide customer self-service.

CPG/Manufacturing

In CPG we are reducing the reliance on physical sales calls to drive revenue and customer performance. Using smart guided sales tools, we can intelligently present ranges, options, and targeted promotional activity to trade partners without the need to roll vehicles. In doing so, valuable sales resources can be freed up to be business development experts, and not order takers.

We reduce the reliance on reps and vehicles to sell more, serve customers and deliver a consumer-like experience.

Stimulating Sales has primarily been done through face-to-face reps, brokers, and clunky email or phone ordering systems. Reps have limited capacity and automating the experience enables unlimited expansion in reach and order processing.

Retail

In retail, there is nothing worse than an abandoned cart. A customer was interested enough to explore the options, choose a product, and place it in a cart. And then they left and in many cases (unless they were logged in) we have no way to follow up to close the sale. MyWave’s guided journeys progressively profile potential customers to support follow up, and we can also massively increase conversion and close rates.

After working hard to get people to your digital channels, we encourage them to buy.

During the pandemic we saw a dramatic increase in online sales channels. But as consumers have changed their behaviours, many websites haven’t shifted with them.

Clunky keyword search and unintuitive journeys flows have meant that online conversion rates still stumble around low single digits.

Guided search and sales journeys boost conversion.

Thank you

Click the links below to download one or more pdfs for more information.

Thank you

Click below to get a quick two-page overview introducing MYWAVE.AI our CPG and manufacturing solutions.

build better customer relationships

How intelligent journey orchestration is different from process automation

Process automation tools seemed to hold the promise of solving productivity improvement initiatives across industry sectors including banking.  However, rigid structures meant building journeys became increasingly complex with an arduous series of macro stage-gates frustrating users.  And any time changes needed to be made, massive effort needed to go into process and automation redesign.  Unfortunately, in a complex system, change is inevitable.

The second area of ongoing frustration was the inability to logically apply known or available data to improve process performance.  The data and functional silos that drove a lot of the frustration remained in place.

Intelligent Journey Orchestration solves these issues.  Processes no longer need to be rigidly defined – rather working backwards from macro gates, processes can be optimized to be as efficient as possible.  Data can be orchestrated from any source.  Business rules and compliance checks built in to provide risk protection.  And changes are easy to implement, even in highly complex environments.

build better customer relationships

How intelligent journey orchestration is different from process automation

Process automation tools seemed to hold the promise of solving productivity improvement initiatives across industry sectors including banking.  However, rigid structures meant building journeys became increasingly complex with an arduous series of macro stage-gates frustrating users.  And any time changes needed to be made, massive effort needed to go into process and automation redesign.  Unfortunately, in a complex system, change is inevitable.

The second area of ongoing frustration was the inability to logically apply known or available data to improve process performance.  The data and functional silos that drove a lot of the frustration remained in place.

Intelligent Journey Orchestration solves these issues.  Processes no longer need to be rigidly defined – rather working backwards from macro gates, processes can be optimized to be as efficient as possible.  Data can be orchestrated from any source.  Business rules and compliance checks built in to provide risk protection.  And changes are easy to implement, even in highly complex environments.

Geraldine McBride

CEO & Director

Geraldine McBride, Founder CEO & Director, is a renowned leader in Enterprise Business Processes and Generative AI with over 30 years of experience. Known for her global leadership roles at SAP, IBM and Dell.

Geraldine was President and CEO of SAP North America and prior to that SAP Asia Pacific Japan and SAP Australia/New Zealand.

Geraldine specialises in GenAI and the role it plays in generating executable business process models that transform the way businesses operate. She is passionate about working with partners and customers enabling the delivery of GenAI benefits to their business.

Geraldine has deep industry process knowledge and is also a Non-Executive Director for Tower Insurance and has served on the boards of National Australia Bank, Sky Television, and Fisher and Paykel Healthcare.

Tim Cook

Chairman

Tim is an experienced Director and Chair of NZX-listed companies, including established and start-up companies. He has strong commercial acumen and broad industry experience in Automotive, Technology, Retail, Health and Services industries.

Amy Johnson

Chief Customer Experience Officer

Amy Johnson co-founded MyWave.AI and serves as its Chief Operating Officer. As a Senior Executive and Director, she specializes in transforming enterprise processes and business models by leveraging GenAI.

Amy excels in enabling brands to reap the benefits of GenAI delivering experiences that delight customers and massively lift employee productivity.

With extensive customer and industry experience across diverse geographies, including the USA, UK, Singapore, Australia, and New Zealand, Amy is a trusted leader in driving innovation and customer-centric strategies.

Thank you

Click below to get a quick two-page overview introducing MYWAVE.AI and our financial services solutions.

Thank you

Click below to get a quick two-page overview introducing MYWAVE.AI and our airline solutions.

Katherine Corich

Non-Executive Director

Katherine Chairs and leads Sysdoc, a global services technology company. She is also a Director of the UK Civil Aviation Authority. Accolades include Ernst and Young Master Entrepreneur of the year and UK New Zealander of the Year.

Katherine is an internationally recognised global futurist.

Thank you

Click the links below to download one or more pdfs for more information.

Jacky Cheung

Chief of Engineering & Innovation

Jacky has more than 20 years’ experience in Al Technologies and how they are applied in the development of robust Enterprise Grade systems. Jacky has a Bachelor of Engineering (Hons) in Computer Engineering and AI from The University of Hong Kong.

Thank you

Click below to get a quick two-page overview introducing MYWAVE.AI and our media and telco solutions.

Thank you

Click below to get a quick two-page overview introducing MYWAVE.AI and our mining and industrial solutions.

Thank you

Click below to get a quick two-page overview introducing MYWAVE.AI and our retail solutions.

Steve Bayliss

Executive Director

Steve is one of New Zealand’s most experienced and awarded marketing professionals.  He is a passionate advocate for deep insight, cultural sustainability, outstanding customer experiences, technology innovation, and the power of creativity.  He is a storyteller, professional director, and business advisor, with a driving passion for building great brands and customer franchises.

Steve is a published author with a successful business book, Branded Culture, released in 2019, and two novels.

Thank you

Click the links below to download one or more pdfs for more information.

Mike Ryan

Non-Executive Director

Mike has over 40 years experience in capital markets and investment banking. He has held a number of key board and executive positions across a range of industries, including investment banking, education, energy and sport. Mike is also chairman / director on a number of private and public companies.

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